Dassault Systèmes Appoints Anne Asensio as Vice President of Design Experience
Award-Winning Design Executive to Bring the Full Value of DS’s Portfolio to Customers for Their Next-Generation Design Needs
Paris, France, November 6, 2007- Dassault Systèmes (DS) (Nasdaq: DASTY; Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that award-winning Design Executive, Anne Asensio, has joined DS as Vice President of Design Experience.
“Anne’s mission is to evangelize and reveal the full potential of DS’s portfolio and technology to our customers, so that they can exploit the power of design for innovation,” says Bernard Charlès, president and CEO, Dassault Systèmes. “Our 3D solutions are the ideal medium for designers, where they can intuitively and freely play with concepts, and then have them perfectly realized through 3D PLM. Design Experience and PLM are strategies that naturally fit together and will benefit all actors in the product ecosystem. We are thrilled to have Anne on board.”
Anne Asensio, 45 years old, has won numerous accolades. In 2001, Fortune magazine featured her in an article entitled “25 Rising Stars”, which highlighted next-generation global leaders, all age 40 or younger. Automotive News named her “Automotive Woman of the Year” in 1997, and recognized her in 2005 and 2000 as one of the top 100 women in the North American automotive industry. Crain’s Detroit Business included her in its list of “Michigan’s Most Influential Women” in 2001.
“Design is a symbol of an intention, and when you analyze any design, you feel the intention behind it. We must remember that this intention has an industrial life as well,” states Anne Asensio. “Dassault Systèmes offers designers seamless design excellence, so that they may focus on their art, reassured that their original concept will remain perfectly intact throughout the production development chain.”
The appointment of Anne Asensio marks DS’s second major move to provide exceptional solutions for the design and styling domain. The first was DS’s acquisition of ICEM, the leading provider of styling, high-quality surface modeling and rendering solutions, with the objective to create the next generation of concept styling and production surfacing solutions. With Anne, DS will launch its Design Experience strategy, providing Design Experience communities and solutions for enterprises, as well as design studios and individual designers. This goes far beyond the automotive industry and will include sectors like architecture, life sciences, consumer goods and others.
Anne Asensio worked as Executive Director of Design, Advanced Design, at the General Motors Design Center, also in charge of vehicle design at GM’s Michigan, Los Angeles and England design studios. She led the development of a number of recent auto show concepts including the Cadillac Sixteen and the Hummer H3T, the latest being the Chevrolet Volt, presented in 2007 in Detroit. Anne joined GM in 2000 as Executive Director of the Brand Character Center, and later was responsible for Interior Design, Quality and Brand Character. She began her career at French automaker Renault, where she was responsible for driving the design of small and mid size cars, such as the Megane range.
Anne Asensio will accomplish her first official task as DS’s Vice President of Design Experience on November 6 at the European CATIA Forum, where she will speak during the opening session. For more information, please go to: http://www.3ds.com/news-events/ecforum/overview/