Redefining the Race: How Evernham Motorsports’ PLM Strategy Drives the NASCAR's Most Innovative Race Team
 
 

FREE Download of May 2 live broadcast

Only one car can win a race. With today's complex NASCAR vehicle and safety requirements and the evolution from shop mechanics to extreme engineering, the team behind that winning car has dramatically changed. Evernham Motorsports relies on Dassault Systemes' Product Lifecycle Management (PLM) and pushes the innovation envelope to be not only an industry leader, but the benchmark for NASCAR industry standards.

 

In this broadcast, Evernham Motorsports' owner and legendary crew chief Ray Evernham and the team's Technical Director Dr. Eric Warren will discuss the team's shift from the sport's traditional focus on mechanics to the more precise art of engineering. Using Dassault Systemes PLM products and solutions, Evernham Motorsports designs and manufactures its own cars for NASCAR competition, and their engine program proved to be so powerful and reliable that the team now supplies engines for many Dodge race teams.

 

Join Dassault Systemes to learn how Evernham Motorsports' innovation is leading NASCAR into the future.

 

 

  

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Speakers

Adrienne Selko - eMedia Editor - IndustryWeek

Adrienne Selko manages the editorial content of IndustryWeek's award-winning Web site. Before joining the staff in 2004, Selko was managing editor of corporate publications at a large regional financial institution. She was also an editor for the U.S. based publication of a medical manufacturing company. Prior to that she ran a public relations and marketing company that published a best-selling healthcare book. Selko received a bachelor's of business administration from the University of Michigan.

Ray Evernham - Owner - Evernham Motorsports

Driven by a passion for automobiles, Ray Evernham climbed behind the wheel of a race car in 1979 and never looked back. In 1990, Evernham was offered the opportunity to team with up-and-coming driver Jeff Gordon as his crew chief at Hendrick Motorsports. Evernham revolutionized the crew chief role as leader of the Rainbow Warriors in the 1990s. During his tenure with Gordon, he earned three championships and 47 wins in 216 starts.

In 2000, Evernham's quest for personal growth and challenge drove him to take the ultimate risk -- team ownership. Today, Evernham is in his seventh full season at the helm of one of NASCAR's premier racing organizations. With more than 300 employees and four separate facilities, Evernham Motorsports has grown dramatically from its early days, all under his steady guidance and leadership.

In 2006, the media voted Evernham the "Greatest Crew Chief of All Time," an honor Evernham believes to be his highest recognition to date.

In the past six seasons, Evernham Motorsports has blazed a new trail in performance. By creating an environment where technology and racing are co-dependent, Evernham has set a new standard in the industry beyond the race track.

Dr. Eric Warren - Vice President and Technical Director - Evernham Motorsports

Dr. Eric Warren, who is vice president and technical director at Evernham Motorsports, is responsible for the performance and manufacturing of all the race cars at EvernhamMotorsports. As part of his responsibilities, he also seeks emergent technology and partners for collaboration.

Dr. Warren came to Evernham Motorsports in 2002 with a solid background in aerospace engineering and technology. With help from NASA, he earned a PhD in Aerospace Engineering from North Carolina State University in 1997. Following graduate school, he immediately began working as an engineer at Kranefuss-Haas Racing.

In 2001, Dr. Warren formed his own consulting company in Mooresville, NC. He worked primarily on racing and aerospace defense contracts before becoming the technical director at Evernham Motorsports in January 2002.

Tom Emmrich - President - Dassault Systemes Americas Corp.

Tom Emmrich is the President of Dassault Systemes Americas Corp (DSAC), the US corporate presence of French based Dassault Systèmes, with the primary responsibility to structure, manage and evolve the Dassault Systemes' business operations within the Americas. In addition to executing the overall DS Group mission, DSAC's mission is to develop and execute the vision, organization, processes and management systems to provide a single operational framework for Dassault Systemes entities in the Americas, in order to serve and delight DS Customers, grow profitable revenues, and support and develop our employees. In addition to establishing geography execution capacity, Emmrich has broad responsibility for business operations, including route-to-market channel selection, strategies to penetrate new markets, M&A, and partner identification and negotiation.

Broadcast Agenda

  • 5 min.  – IW editor intro
  • 15 min. – R.Evernham re. NASCAR roots/ evolution/technology

  • 20 min. – E.Warren re. engineering program transformation

  • 10 min. – T.Emmrich program wrap

  • 10 min  – Q&A session