Commissioned by Dassault Systèmes and prepared by Cambashi Inc., this whitepaper focuses on the complex tangle of competing needs and interests for packaging: how can the packaging design process be a point of leverage and competitive advantage rather than a drag on a company's financial and human resources? The imperative is to shift

• from a sequential packaging design process where each discipline has little view into the overall balance the packaging needs to achieve
• to a streamlined and concurrent process that is transparent and begins the collaborative trade-off discussion very early