Having Your Cake and Eating it Too

STEPHAN CLAMBANEVA, Director, Global PLM Industry Consultant, Consumer Goods Retail
Technology is advancing at an increasingly rapid pace, profoundly affecting how we live and work. Companies seem to unveil every day must-have tools to improve the design process and revolutionize how we do business. If money were no deterrent to your studio always having the newest design and development tools, how good would you be? By embracing new technologies, designers can collaborate with customers and their peers to receive important feedback early in the process and ensure that a final product exceeds end users’ expectations. This presentation will explore how social and technological trends are transforming the business of design. We will discuss real life case studies from a design studio that always has the latest tools and uses future technologies, proving that you can have your cake and eat it too.

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