Drive Emotion

Imagine, shape and validate concepts

In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Client focus has shifted from products to the experiences they engender and brands that reorient their strategies around what customers feel are on the right track. Because they will not hesitate to change brands if the grass is greener elsewhere.

In the automotive industry, along with a car’s comfort and reliability brought on by technology, style is what first catches the eye. This is when the first emotional connection with a car occurs becoming an important buying criteria for many. Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.

So how can stylists and industrial designers keep their initial design intent intact throughout the different phases from idea to validation? How can they deliver an appealing design to improve the customer’s experience with the product? How can OEMs keep the emotional aspect of their products alive to attract new customers and to retain their loyalty?

Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs. This is in contrast with a process where designers and engineers need to transfer or convert data between heterogeneous solutions to recreate surfaces and make adjustments, which increases cycle times and the risk of losing initial design intent along the way. So, be inspired and unleash your creativity with Drive Emotion

Discover the values of Drive Emotion:

  • Delivers full digital continuity from idea to virtual validation
  • Helps achieve convergence between aesthetics and technical requirements
  • Integrates best-in-class ICEM surfacing technology
  • Delivers gap and flush analysis technology through DCS-3DS partnership
  • Provides intuitive dash boarding for project management throughout the design process complete with Gantt charts, real-time schedules and project status updates
  • Delivers high quality raytracing and global illumination technologies
  • Ability to replay any 3D experience (model, kinematics, …) for marketing, project review or just for fun

Dassault Systèmes will provide the processes and tools we need to more efficiently develop and create vehicles that exceed our customers’ expectations in every respect and deliver the highest standards of quality

Dr Ralf Speth Jaguar Land Rover Chief Executive Office