Product Portfolio Management

With 33% increase in new car model releases and sales in niche vehicles segments growing anywhere from 14% to 80% in the past ten years, managing automotive product portfolio has become much more complex. Success in this competitive environment requires improved communications and collaboration between a company’s product planning and engineering departments. Evolving customer and market needs must be tracked throughout the entire product development lifecycle to minimize the gap between what is built and what the customers want to buy.

Dassault Systèmes (DS)' Automotive Product Portfolio Management solution enables automakers to establish product management procedures throughout the New Product Introduction (NPI) process. Capabilities are provided for product planners or managers to manage portfolios of product families by defining product lines and model hierarchies of available and future products. Based on the list of candidate requirements, automotive product planners can establish a proposed list of features which represents the customer’s view of the product capabilities prior to the availability of the actual technical solution.

The Automotive Product Portfolio Management solution helps you plan your product lines and model hierarchies of current and future products according to customer needs, market shifts, and technology innovation. Throughout the product lifecycle, product functional, design, and test specification are tracked for each new product feature.  As products proceed through development, changes are inevitable and they must be systematically managed. A cross-functional change management process enables and maintains the integrity of the original reported problem to the internal resolution. Dassault Systèmes' PLM system gives management real time visibility to automotive product portfolio development status so that crucial changes to product specification can be conducted swiftly and properly communicated throughout the extended development team.

Robust requirement management capabilities promote collaboration between automotive product planning and technical teams to handle internal and external compliance requirements, all while capturing and processing the voice of the customers. Once the product line hierarchies are defined, tools are available for product planners to define marketing text, name and images associated with each product line and model. As a result, the managed marketing data can be automatically used to populate public web sites and product catalogs.

Automotive Product Portfolio Management solution includes:

  • Product planning
  • Product requirement management
  • Product configuration and options management
  • Diversity reduction
  • Product costing
  • Product issue management

Supporting products: ENOVIA Program Central, ENOVIA Requirement Central, ENOVIA 3D Live, ENOVIA Live Collaboration, ENOVIA Variant Configuration Central, ENOVIA Variant Configuration Experience, ENOVIA Engineering Central, ENOVIA Engineering Configuration Central, ENOVIA VPM Team BOM Editor, ENOVIA XBOM Manufacturing

The success of our group lies in its capacity to launch differentiated, innovative cars. The deployment of IBM and Dassault Systèmes PLM solutions helps us focus on our core businesses and guarantees the feasibility of new concepts.

Jean-Luc Perrard VP Product/Process IT, PSA Peugeot Citroën