Social Listening and Ideation

Industrial Equipment companies need to pick up on trends emerging from a globe on the move. They need tools to keep them abreast of all norms, regulations and market requirements and to share their ideas internally as well as with their partners and suppliers.  

With Social Listening and Ideation no information stone remains unturned. From the latest national and international norms, regulations and standards, to market evolution and competitor information, industrial equipment players have powerful tools to search and share ideas inside and outside their company. They can create social communities to exchange with peers, engage in technology watch, analyze their company’s reputation and positioning and use this information to define the right products for their target market.

Key capabilities and benefits:

  • Better knowledge of latest regulations and norms.
  • Boosts creativity through idea-sharing communities.
  • Enhance product characteristics with up-to-date market information.