The user experience, which is about understanding all the touch points on the user journey and creating delight at each one, is fast becoming the most important aspect in new product development. The user experience is where the emotional world meets the practical and when ‘how you feel’ becomes the key reason to buy.
But what’s the recipe to achieve successful user experiences? What does mean changing to a more consumer centric culture? Which tools and processes can help you to accelerate the design and the delivery of high quality and differentiated electronic devices?
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