Perfect Retailer Collaboration

Category Leadership, Team On-boarding

When it comes time for Annual or Seasonal line reviews, the Retailer will generally invite the CPG Brand Manufacturers to share their category and brand growth strategies, present their new products/ideas and discuss promotional plans. In strategy sessions like these, 3D virtual reality can be a game-changer.

With the support of a 3D Virtual Merchandising solution like Perfect Shelf, the CPG Brand Manufacturer can engage the retailer with new ideas, concepts and alternative scenarios in a lifelike environment that mimics the retailer’s actual store(s). By looking at business metrics in the context of a virtual 3D planogram, the Manufacturer can create a vision for the category, review consumer insights, illustrate a new strategy and deliver merchandising options that can help support important goals: category growth, brand growth, and category captaincy.  

Perfect Shelf 3DEXPERIENCE from Dassault Systèmes is the perfect platform to showing and sharing ideas, investigating future possibilities and inspiring point of sales shopping experiences. It enables Retailers and Brand Manufacturers to take their collaboration to another level and make business decisions in a couple hours instead of weeks.  

Key Capabilities and Benefits:

  • EFFECTIVELY COLLABORATE insides and outside the organization on a single platform
  • GAME CHANGING TOOLS for Category Influencer or Brand looking for Category Captaincy
  • CAPABILITY TO SHOWCASE a new product launch, seasonal event, promotional gondola or full range review
  • AVOID THE EXPENSE of physical mock-up stores or planograms with a continuously shareable and adaptable 3D experience
  • INCREASE ACCEPTANCE of merchandising strategies proposed within 3D virtual environments and focused on winning shopping experiences
  • IMPROVE IN-STORE COMPLIANCE of marketing material by understanding and anticipating potential issues