Every year Retailers and CPG Brand manufacturers are spending huge amounts of money on research: trends, shopper behavior, new product introduction. Understanding consumer needs and behaviors is critical for Retailers & CPG Brand Manufacturers. Discovery phase usually goes through market research study, social listening, connecting with panels and professionals, etc..
Perfect Shelf3DEXPERIENCE solution from Dassault Systèmes can help during this critical phase to gain insights that will help to define and imagine a category or shelf space strategy.
Key Capabilities and Benefits:
Help understand consumer trends, shopper behavior
Help to get insights to define and imagine a category or shelf space strategy
Enhance interaction throughout internal and external ecosystems, making the company more agile and innovative