CPG Manufacturers and Retails spend tremendous amounts of resources in an effort to optimize productivity of brands and categories.  This involves investments across a broad range of areas including in-store marketing, packaging initiatives, store signage, planogram design, etc.  But how can you truly evaluate new ideas before spending the resources to support them?

At Dassault Systèmes, we believe the better we understand the consumer and the in-store shopping experience, the more informed and smarter our decision-making will be.

By simulating retail settings inside immersive, lifelike 3D virtual environments, both Consumer Packaged Goods companies and Retailers can better imagine new ideas and concepts, validate new executions with shoppers and execute winning shopping experiences.  All while focusing on increasing the metrics that are most critical: consumer loyalty, brand & category profitability, in-store compliance, and equity measures. 

Perfect Shelf is the only highly effective 3D Merchandising software solution that enables CPG Brand Manufacturers and Retailers to redefine the shopping experience, illustrate the impact of new ideas, optimize space planning, and maximize compliance….all without the time and cost of all current methods.  

Perfect Shelf is available On Premise and On Cloud. 

Key capabilities & benefits

  • INCREASE SALES while improving margins through better, more informed decisions and more options to evaluate during the planning process
  • ENHANCE COLLABORATION between Manufacturer and Retail by taking a real-time 3D approach to joint business planning
  • IMPROVE SPEED TO SHELF through accelerated category management and space planning and faster validation of the shopping experience (at a lower cost!)
  • IMPROVE IN-STORE COMPLIANCE, execution and experience across all formats through improved quality of store planning
  • LOWER TOTAL COST OF OWNERSHIP by leveraging virtual research for shorter project timeframes and reduced time to market and better execution in-store

We selected ‘Perfect Shelf’ to help us shape a new vision for the ice cream category and achieve shelving-related growth solutions for our clients. This collaborative solution brings a new and innovative dimension to category management

Stanislas de Maleissye Director, Category Trade Management, General Mills France