Consumer Validation

See shopper insights in the context of realistic retail environment

Nearly 75 percent of all purchase decisions are made at the store, with most decisions happening within 5 to 8 seconds. Every element of the package including color, graphics, ingredients and even usage instructions can drive what product goes in the basket versus left on the shelf. Yet 50 percent of all packaging initiative fail and only 10 to 15 percent of packaging initiative make a discernable impact on sales.

Creating and testing new packaging concepts can be very difficult. Agencies sketch 2D concepts but consumer find it difficult to assess new designs unless they are in 3D.  Physical prototypes are costly and time consuming to create and may not reflect the end-design due to engineering and manufacturing constraints.

Perfect Package can cut concept development from 6 weeks to under 48 hours by sketching in 3D, automated tools to refine the design and create realistic rendering of new packages. Real time rendering can allow consumers can see photorealistic packaging concepts in both an in-store and in-home context to help accelerate package validation efforts without creating costly prototypes.

Key Highlights and Benefits

  • Explore more packaging options through “quick and dirty” evaluations of new concepts and iterate with consumers to create the perfect package
  • Accelerate consumer qualification through the use of photo-realistic rendering in multiple environments which can be used in qualitative or quantitative research
  • Eliminates the need for costly physical prototypes through real-time visualization