Consumer Insights

Engage consumers to anticipate trends and detect issues

More than ever, Consumer packaged Goods (CPG) and Retail companies need to listen and monitor consumer sentiment towards their brands and how they feel about their packaging. These insights can inform companies on packaging effectiveness and what needs to be changed.

Consumer Insights enables these companies to dashboard and easily retrieve key information and KPIs in order to make the good decision at the right time. It helps companies listen to and learn from consumers, enabling key insights into what they value, how they feel about their brands and packaging. These insights are critical to packaging efforts to update the brand look and reconnect with consumers at shelf.

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Key Highlights and Benefits:

  • Accelerate insights based on observed consumer behavior and sentiment analysis.
  • Improve decision making through real-time monitoring and dash-boarding of internal data and the social web in one solution.
  • Quickly assess the impact of new packaging by monitoring consumer reactions and engaging in conversations on-line.