Concept Development

Cut package concept development from 6 weeks to 48 hours

Developing new packaging concepts requires designers to translate ill-defined consumer opinions and translate them into new designs that can STOP, HOLD and CLOSE the sale at the shelf. In the past, package designers and industrial engineers sketched new package designs on paper. Consumers needed to imagine how these designs would look in real life and engineers would need to recreate the design in 3D CAD tools to develop the package.

Perfect Package enables designers to sketch their ideas directly into 3D by bringing together the intuitiveness of creative 2D painting gestures and the power of accurate, realistic 3D modeling. For most packaging designers, sketching is the medium of choice to express their ideas. By making sketching in 3D as intuitive as sketching on paper, Perfect Package Concept Development brings an experience that matches creative purposes while removing emotional barriers towards 3D creation.

This allows them to better visualize and share their designs with non-creatives and helps them collaborate with technical packaging engineers to create the perfect package without losing key design elements in the process. This allows industrial designers and package engineers to define more design alternatives, investigate package feasibility very early in the design process and select the best candidates based on consumer feedback and manufacturability.

Keys Highlights and Benefits

  • Reduce the time needed to generate multiple concepts by sketching ideas in 3D being equal to the time it would take to sketch them with pen and paper
  • Improve consumer and team feedback by allowing designer to clearly express their design intent in 3D
  • Streamline effort to translate concepts into completed designs by using the same set of design tools