Concept Development

Quickly turn sketches into photo-realistic packages

Concept Development addresses the product development process with a dedicated, integrated and complete creative solution, for the Brand Manufacturers and their packaging designers to express their creativity and invent the packages that consumers desire.

Concept Development delivers in particular a breakthrough 3D sketching experience, that finally brings together the intuitiveness of creative 2D painting gestures and the power of accurate, realistic 3D modeling. For most packaging designers, sketching is the medium of choice to express their ideas. By making sketching in 3D as intuitive as sketching on paper, Concept Development brings an experience that matches creative purposes while removing emotional barriers towards 3D creation.

Key Capabilities and Benefits:

  • Reduce the time needed to generate multiple concepts by sketching ideas in 3D being equal to the time it would take to sketch them with pen and paper.
  • Improve consumer and team feedback by allowing designer to clearly express their design intent in 3D.
  • Streamline effort to translate concepts into completed designs by using the same set of design tools.