Getting it Right the First Time

Designing and Delivering Merchandise that Sells

Retailers continue to use Private Label Merchandise to highlight their “value message” and also support gross margin improvements, but economic conditions have hampered the ability of small and mid-sized retailers’ ability to grow that side of their business. Not surprisingly, Retail Winners, or those who historically outperform their peers and inflation, have been most aggressive in growing that part of their assortment. 

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