Consumer Goods & Retail

Creating winning consumer experiences

The stakes are high for Consumer Goods and Retail companies to keep pace with a world in a constant state of flux and an economic downturn that has had a direct and traumatizing impact on sales. The emergence of the sophisticated multichannel consumer has accelerated change at all levels of the industry. No longer content with providing their opinions on test products, consumers expect to be heard more often, from concept to delivery. Social media influence the speed at which trends are revealed on a global scale and provide brands with valuable information on consumer tastes and habits. Success depends on a brand’s ability to develop products that appeal to these fast-changing consumer tastes. Technology opens new channels through which consumers can choose and buy the products they want. Companies must adapt their operations to take full advantage of new channels, new buying habits and new competitors. Sustainability continues to occupy a commanding position in every company’s mission statement as environmental and ecological issues remain priorities with both consumers and governments.

In these complicated and changing times, we at Dassault Systèmes are evolving too.  We have extended our portfolio beyond the traditional Product Lifecycle Management (PLM) offering with our 3DEXPERIENCE Platform. Turned toward the consumer, this social platform provides Consumer Goods and Retail companies with the best environment to collaborate with stakeholders, including consumers, to create products that inspire people. With 3DEXPERIENCE, you imagine products that create better experiences and in a quickly evolving experience economy, that means more business for your company.  

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At Dassault Systèmes, we are committed to helping Consumer Goods Retailers and Brands design, develop, and deliver collections that enhance their brand identity with new opportunities to visualize, validate, and collaborate on a unique and memorable consumer experience across all channels.

Susan Olivier Vice-President, Consumer Goods & Retail