My Retail Theatre

Engage consumers in the bricks & mortar store with interactive product configuration and personalization

My In-store Theatre

Engage consumers in the bricks & mortar store with interactive product configuration and personalization  

My In-store Theatre features a visual point of sale (POS) configurator that enables brands to transcend the four walls of the bricks and mortar store to showcase an extended product range. Consumers can personalize the product in real time on various digital display devices at the physical point of sale based on a vast number of customization options. All product data resides on the 3DEXPERIENCE business platform promoting information consistency and reducing the complexity and cost of sustaining a coherent offering across markets. Brands have state-of-the-art authoring features that allow them to configure authorized product combinations and regional availabilities that consumers can visualize with exceptional realism. Even yet-to-be-released products can be displayed giving companies an opportunity to accelerate market delivery through early product launches.

 

Key Capabilities & Benefits:

  • Transforms physical points-of-sale into spheres of experience
  • Virtually expands bricks & mortar store space and product range offering without inventory burdens
  • Showcases an extended collection that consumers can configure and personalize on various interactive display devices in the physical store
  • Provides consumers with more customized products
  • Market-specific constraints are automatically respected for each configurable product