FashionLab will be part of Beyond Beauty Events during Paris Beauty Week from September 10 to 12.

About Beyond Beauty Events :

Beyond Beauty Events organizes all along the year large business events in the beauty and cosmetics industry. This year will be the 10th edition of Cosmeeting, Creative Beauty and Spameeting during the Beauty week from September 10 to 12 in Paris.
Creative Beauty Paris is an European tradeshow for Beauty suppliers. It’s made of both a tradeshow and a series of conferences driven by expert in this industry.

FashionLab at BB Trends Conference:

FashionLab will give a presentation during the BB Trends conferences. This presentation will be around “Trends Gathering”, one of FashionLab main incubation project, and will be given by Jerome Bergeret, Director of FashionLab, on Monday September 10, 2012  at 11.30.
If you want to learn more don’t hesitate to add a comment.

“Trends Gathering: My Product, Social and Sentiment Analysis”:

Before launching a new product or brand, designers must perfectly understand their environment. To enable them better know, appeal and answer their consumers’ needs, new technologies are available to help them be innovative.
Thanks to the power of search based applications and the easy access to information, a creator can collect quantitative and qualitative information on the need and feelings of future consumers.
With these tools, inventors can also measure in real time the reputation of his brand. He can also retrieve and share his consumer’s opinions. This will enable them to work with qualitative information to manage new products or ideas.
These new tools allow the access to social and consumers’ analysis to be as close as possible to the consumer expectations and the tendencies.