Dassault Systèmes Launches “Perfect Package”, a New Industry Solution Experience for Consumer Packaged Goods

07/02/2013

The 3DEXPERIENCE Platform Transforms the Way Marketers Can Design Dazzling Packaging for their Consumers

VELIZY-VILLACOUBLAY, France — February 7, 2013 – Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, a world leader in 3D design, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced today the launch of a new industry solution experience for Consumer Packaged Goods (CPG) companies called “Perfect Package”. Based on Dassault Systèmes’ 3DEXPERIENCE platform, it helps integrate the highly fragmented package design process across the entire supply chain to enable winning package designs and faster time to market.

The package development process has traditionally been a serial development process plagued by multiple rounds of rework, resulting in sub-optimal designs. The “Perfect Package” industry solution experience turns it into a synchronized package design process from end to end, integrating internal and external organizations to create breakthrough packaging in record time. Brand manufacturers, design agencies, packaging suppliers and artwork studios collaborate together to virtually create, visualize and validate innovative designs, allowing for rapid packaging iterations and decision taking. 

This significantly reinforces innovation, shortens package design cycles, lowers materials costs and virtually eliminates the chance for costly packaging-related recalls by creating tighter integration and control of artwork development and copy management. “Perfect Package” also drives packaging reuse. Instead of redesigning new packages for every product initiative, CPG companies can repurpose and modify existing designs, saving time and increasing package sustainability and delivering more value through a desired consumer experience.

“In the world of Fast Moving Consumer Goods companies, some succeed, some fail, and some make an impact on society. This impact is mostly due to a perfect match between the actual product and the way it is delivered: the packaging,” said Monica Menghini, Executive Vice President, Industry and Marketing, Dassault Systèmes. “Packaging is a key component of any brand’s equity. It is, essentially, the first and most important advertising for that product. This is what inspired us to create 'Perfect Package'. Creating a perfect consumer experience requires more than just a nice design tool. Our 3DEXPERIENCE platform allows to embrace the design experience need of today’s marketers.”

To learn more about “Perfect Package” and all of Dassault Systèmes’ industry solution experiences for Consumer Packaged Goods and Retail, including “Perfect Shelf,” please visit: http://www.3ds.com/solutions/consumer-packaged-goods-retail/overview/.

Über Dassault Systèmes

Dassault Systèmes, die 3DEXPERIENCE Company, ermöglicht Unternehmen und Menschen durch virtuelle Welten nachhaltige Innovationen tatsächlich erlebbar zu machen. Seine weltweit führende 3D-Design-Software sowie Lösungen für digitale Prototypen in 3D und Product Lifecycle Management (PLM) erschließen vollkommen neue Wege, Produkte und Anlagen zu konzipieren, produzieren und zu warten. Die Dassault Systèmes 3DEXPERIENCE Plattform besteht aus dem folgenden Bausteinen:

•     Plattform für soziale Innovationen, basierend auf den Brands ENOVIA und 3DSWYM
•     Plattform für suchbasierte Anwendungen(SBA) mit den Brands EXALEAD und NETVIBES
•     Plattform für die Aufbereitung und Simulation von Produkt- und Prozesswissen, unterstützt durch die Brands 3DVIA, DELMIA und SIMULIA
•     Plattform für 3D–basiertes Design und Modellierung mithilfe der Brands CATIA und SOLIDWORKS Real Time Experience - die offene und flexible
•     Plattform für die funktions- und unternehmensübergreifende Anwendungs- und Prozessintegration.

Der Konzern betreut über 150.000 Kunden jeder Größe und in allen Branchen in mehr als 80 Ländern.

CATIA, SOLIDWORKS, SIMULIA, DELMIA, ENOVIA, GEOVIA, EXALEAD, NETVIBES, 3DSWYM und 3D VIA sind eingetragene Warenzeichen von Dassault Systèmes oder seinen Tochterunternehmen in den USA und/oder anderen Ländern.