Keynote Speaker

B. Joseph Pine II
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
In 1999 Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars.
Mr. Pine also published in 2011, with Kim C. Korn as coauthor, Infinite Possibility: Creating Customer Value on the Digital Frontier, on how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.
In 2007 he also wrote with Mr. Gilmore Authenticity: What Consumers Really Want, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book was named one of the top ten business books of the year by Amazon.com and featured in a cover story in TIME Magazine on “10 Ideas that are changing the world.”
His first book was the award-winning Mass Customization: The New Frontier in Business Competition, which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993. He and his partner followed this up in 2000 by editing a collection of Harvard Business Review articles entitled Markets of One: Creating Customer-Unique Value through Mass Customization.
Mr. Pine has also written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others. Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. He is frequently quoted in such places as Forbes, The New York Times, Wired, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Bloomberg BusinessWeek, and Industry Week.
In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA’s Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.
Customer Speakers

Bell Helicopter Textron Inc.
Glenn E. Isbell Jr.
Director, Systems Engineering and Engineering Operations
Glenn began his career at Bell Helicopter 16 years ago and is currently responsible for leading the design and stabilization transformations in the Legacy and Clean Sheet Design programs. In this role, he advises on activities with all of Bell’s internal and external customers, as well as government agencies.
Prior to his current position, Glenn served as the Program Manager for the enterprise-wide PLM and MES implementation at Bell which included all active commercial military and commercial products as well as several new clean sheet design products. Under his leadership, the implementation was deployed on budget and within six weeks of the initial target date. Glenn’s first 11 years at Bell were focused on product development in which he held a number of different roles in the company including Manager, Experimental Design at the XworX facility as well as Wiring & Installation Integrated Product Team Leader for the H1 program which developed Bell’s new version of the AH-1Z Attack Helicopter and the UH-1Y Utility Helicopter.
Glenn graduated from Texas A&M with a BS in Mechanical Engineering. He currently resides in Arlington, Texas with his wife April and four children.

GE Energy
John D Shorter
Chief Information Officer
John was born in Montgomery, Alabama. He attended the Virginia Military Institute, graduating in 1991 with a BS in Electrical Engineering. He then entered the United States Navy Nuclear Training Program becoming a reactor plant supervisor and instructor in West Milton NY. In 1994 he proceeded to the Submarine Force serving on 2 Submarines in the following six years in a variety of Division and Department Leadership roles and as a squadron operations officer where he worked on test and development efforts for the next generation of submarine force computing and communications systems. While on active duty, John earned his Master of Science Degree in Electrical Engineering from Penn State University. After serving nine and one-half years in the Submarine Force he joined GE in 2000 as a Black Belt in Gas Turbine Manufacturing in Greenville, SC. In 2003, John was promoted to be Manufacturing IM leader for Energy Products, responsible for Manufacturing Systems across the Energy Products business. In late 2003, he went on an expatriate assignment to Florence Italy as the Manufacturing Leader for the GE Oil and Gas MRP/BOM initiative. He led the Manufacturing team through this successful ERP implementation in Oil and Gas through the end of 2005. John returned from Italy as the Program Manager, GE Energy in the Engineering Tools COE in the beginning of 2006. In June 2007, John transitioned as Section Manager of the combined section, Global Product Systems, and subsequently to his current role as the Chief Information Officer of GE Energy Engineering.
John is married to the former Michelle Bacsik and they have two daughters ages 10 and 8. He enjoys spending time with his family, performing in a variety of musical groups, and playing golf and tennis.

Oracle Team USA
Christoph Erbelding
Lead Structural Analysis and Composite Implementation
Christoph Erbelding, a key designer on the Oracle Racing team that won the 33rd America’s Cup yacht race in 2010, is helping to defend the title as a senior analyst and lead for structural analysis and composite implementation of Oracle Team USA. The team will defend its title in the 34th America’s Cup, set for September 2013 in Oracle Team USA’s home port of San Francisco, a tight venue chosen to create an extreme sporting experience for spectators and sailors alike.
An avid sailor from the age of 3 and a skilled windsurfer, Christoph brings advanced skills in both aerospace and automotive design to the America’s Cup challenge – critical experience because the main sail on the Oracle Team USA catamaran for 2013 is based on airplane wing technology. Christoph is also a specialist in advanced carbon fiber composites design, helping Oracle Team USA build the lightest, strongest boat possible.
Christoph joined Oracle’s America’s Cup team in 2004 from BMW, which was one of the team’s major sponsors at the time. At BMW, he was team leader in lightweight engineering strategy on the MINI Cooper and small BMW car series. Before that, he established the Munich branch office of Stuttgart-based LASSO Ingenieurgesellschaft mbH, where he specialized in consulting work in the automotive, aeronautics and space industries. His aeronautics work was an outgrowth of his student years at Stuttgart University, where he studied aeronautical engineering and was involved in the European space shuttle program.
In addition to his work for Oracle Team USA, Christoph is managing director and partner of Ixent GmbH of Munich, Germany, which provides technology consulting and engineering services in applied lightweight engineering.

REI
Kevin Myette
Director of Product and Supply Chain Sustainability
Kevin Myette is the Director of Product and Supply Chain Sustainability for REI, a USA national premium retailer of high quality outdoor gear and apparel for muscle powered sports. Specifically, Kevin has the responsibility for managing the organization’s product sustainability programs—both private and wholesale brands. Prior to the focused sustainability role, Kevin has overseen product quality, safety and research & testing for 20 years. Kevin is a 30 year veteran of the outdoor and cycling industries with 26 years with REI.
He is a member of, and has participated in, a number of multi-stakeholder groups in order to promote better understanding, standards, testing, safety, environmental and social responsibility for products and supply chains. He is a co-founder the effort to develop an industry-wide sustainability index under the industry trade group OIA (Outdoor Industry Association) and sits on the advisory council to the outdoor industry on product sustainability. He also is very active in, and sits on the board of directors, for the Sustainable Apparel Coalition—a global initiative of sustainability leaders promoting understanding and action to improve the sustainability of apparel and footwear products worldwide.
At REI he also oversees the systems which support REI’s private brands—including PLM.
In the outdoors he is a passionate road cyclist and mountain biker; downhill, backcountry and XC skier; hiker, backpacker, mountaineer, kayaker, wakeboarder, …and many more. He holds a bachelors degree from Williams College; is married with two wonderful daughters.

Tesla Motors, Inc.
F. Paul Lomangino, Phd
Director, Engineering Applications
Paul joined Tesla Motors in 2006 with the purpose of defining and implementing a CAD and data management strategy for the company. Since then, he has worked to deliver tools and methodologies to streamline and innovate the product development process through concept creation, engineering, manufacturing and service.
Prior to joining Tesla, Paul had over 10 years of experience in the automotive and high tech domains working for large companies to small startups. His primary focus has been to enable engineering innovation and process improvement through technology advances.
Paul holds bachelors, masters and doctoral degrees in Mechanical Engineering from the Georgia Institute of Technology in Atlanta, GA. His doctoral research focused on the creation of design methodologies using grammars coupled with numerical optimization. He lives in Menlo Park, CA with his wife and son.
Dassault Systèmes Speakers

Bernard Charlès
President and Chief Executive Officer
Bernard Charlès was appointed President of Dassault Systèmes on September 1, 1995. He was named President and CEO on May 28, 2002.
Mr. Charlès started his career at DS in 1983, leading teams to develop new technologies. In 1986, he founded a dedicated Strategy and Research department, and in 1988 was named President of Research and Development. Under his leadership, Dassault Systèmes launched the CATIA-CADAM V4, introducing an innovative architecture as well as a new momentum to meet customers’ needs.
Since becoming President, Mr. Charlès has driven the key steps in DS's evolution including the development of the Version 5 architecture and the introduction of the V6 online collaborative platform; the development of a PLM (Product Lifecycle Management) portfolio with new brands such as DELMIA, ENOVIA and SIMULIA, reinforcing CATIA solutions; and a broader access to 3D (“3D for All”), with the acquisition of SolidWorks and the launch of the 3DVIA brand. Dassault Systèmes has become the world leading supplier of PLM solutions.
The solutions and services developed by Dassault Systèmes today give shape to Mr. Charlès' vision of leveraging the power of 3D to help companies from all industries develop, simulate, and optimize the complete lifecycle of their products, in order to help preserve the environment, to innovate and gain competitiveness. The Dassault Systèmes solutions also address Research and Education.
In 2012, Bernard Charlès was promoted as Officier de la légion d'honneur and was appointed member of the Académie des Technologies in 2009.
He graduated with honors as a mechanical engineer specialized in automation and computer science engineering from the prestigious Ecole Normale Supérieure in Cachan, France where he still belongs to the scientific core of professors.

Monica Menghini
Executive Vice-President Industry, Marketing and Corporate Communications
Monica Menghini was promoted to Executive Vice President in 2011, in charge of Industry, Marketing and Corporate Communications and she is member of the Executive Committee.
Monica will drive the development of a unique value creation framework that involves all Dassault Systèmes players of innovation to better serve industries and deliver even greater value for customers.
Passionate about Dassault Systèmes’ vision and 3DEXPERIENCE universes, Monica Menghini joined Dassault Systèmes in 2007. In 2009, she became Vice President, Industry for the consumer goods, consumer packaged goods, and retail sectors. Prior to joining Dassault Systèmes, Ms. Menghini worked for a number of years at Saatchi & Saatchi, reporting directly to the Chief Executive Officer. She held various posts in her eight years there, with regional responsibilities as well as the position of Global Equity Director, International Accounts. She later became CEO EMEA of Saatchi & Saatchi X, the agency’s shopper marketing network.
Ms. Menghini also has 13 years of experience as a “brand equity builder” at Procter & Gamble, where she led more than 20 brands to success in 11 different categories, from baby care to fabric care, and was later appointed Marketing Director Western Europe at P&G’s Fabric Care global business unit in Geneva.
Proud mother of 2 children, fluent in multiple languages, Ms. Menghini holds a law degree from the University of Rome and was a professional volleyball player.

Al Bunshaft
Managing Director, North America
Al Bunshaft is the managing director of Dassault Systèmes’ Americas organization. He brings to Dassault Systèmes more than 25 years of developing and delivering innovative technology solutions to customers. He has held numerous leadership positions in technology, R&D, sales, and product development. In his role at Dassault Systèmes, Bunshaft is responsible for the structure, management and evolution of the 3000-person business operations in North America, including the sales and development facilities of the five Dassault Systemes brands residing in the geography.
Prior to joining Dassault Systèmes, Bunshaft served as global vice president of IBM PLM and led the company’s strategic partnership with Dassault Systèmes. He played a critical role in leading a number of major manufacturing companies to transition from physical to digital design, and was instrumental in the development of the first automobile designed through an all-digital process.
Previously, Al held numerous executive positions at IBM. He led IBM’s Unix business in Asia and was based in Tokyo from 1998 - 2002. Prior to that Al was based in Austin, Texas and was IBM’s Director of Graphics Workstation Development where he was instrumental in the development of the first 3D graphics programming languages as well as the early development of virtual reality systems. He first joined IBM in 1984 at the company’s Kingston, New York, Development Lab as a computer graphics programming lead.
Prior to joining IBM, Bunshaft was a member of the research staff at Rensselaer Polytechnic Institute’s, National Science Foundation sponsored Center for Interactive Computer Graphics. He received his M.S. in Computer Engineering from RPI and holds a B.S. in Computer Science and Mathematics from the State University of New York at Albany.
Bunshaft serves on the boards of numerous educational committees, including middle school, high school and university level organizations. He has been actively involved in supporting educational activities for the past 20 years.

Michel Tellier
Vice President, Aerospace & Defense
Michel Tellier directs the worldwide Aerospace & Defense (A&D) business for Dassault Systèmes (DS). Prior to this position, Mr. Tellier was CEO of the ENOVIA brand where he oversaw the launch of the Version 6 PLM 2.0 strategy based on the ENOVIA V6 platform.
Mr. Tellier joined DS in 1997 as Program Manager for ENOVIA VPM solutions and has since held a number of roles including the development of the DS Services & Consulting organizations worldwide.
Mr. Tellier has a background in aerospace where he initiated his career at Bombardier Aerospace in Dorval, Canada. There he was an engineering manager responsible for the company’s internal transformation to a 3D digital design-based aircraft development process. Mr. Tellier has strong customer expertise, exemplified by his interaction with Boeing in leading the Product Lifecycle Management deployment for the Boeing JSF program and sponsoring the Boeing 787 program including the deployment and operation of Global Collaboration Environment (GCE). Mr. Tellier holds a Mechanical Engineering degree from Dalhousie University, Halifax, Canada.
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