A major first in the online directories sector: beyond the traditional directory, a "Yellow Pages" portal dynamically enriched with extensive information.
With a database of 2.3 million professionals, businesses and merchants, Yell.com is one of the leading online directories in the United Kingdom. The Yell challenge: Enrich its online offering in order to increase visitor loyalty, and extend the length of each site visit. EXALEAD met this challenge by building a custom vertical web search engine in just a few weeks.
Extraordinary mash-ups entirely adapted for the needs of Yell, combining:
Consumer info and advice extracted from the Internet
Dassault Systèmes Response
Yell is now the most comprehensive and richest online business directory in the United Kingdom. This success extends as well to technical performance: the system flawlessly handles nearly 180 requests per second, 24/7.