A major first in the online directories sector: beyond the traditional directory, a "Yellow Pages" portal dynamically enriched with extensive information. With a database of 2.3 million professionals, businesses and merchants, Yell.com is one of the leading online directories in the United Kingdom. The Yell challenge: Enrich its online offering in order to increase visitor loyalty, and extend the length of each site visit. EXALEAD met this challenge by building a custom vertical web search engine in just a few weeks.

The Challenge

Extraordinary mash-ups entirely adapted for the needs of Yell, combining:

  • Consumer info and advice extracted from the Internet
  • Related websites
  • Wikipedia™ information
  • Image search
  • Video search

Dassault Systèmes Response

Yell is now the most comprehensive and richest online business directory in the United Kingdom. This success extends as well to technical performance: the system flawlessly handles nearly 180 requests per second, 24/7.