Founded in 1934,the family-owned company Serra Soldadura S.A.has expanded from a small Barcelona-based welding systems workshop into a world-class enterprise with plants in Spain, France, Portugal and Brazil, and 800 employees worldwide, including 380 at its Barcelona headquarters. Today, SERRA is a leader in its field,designing and producing turnkey automated welding installations for the automotive Industry and big sized assembly lines and tooling in the aeronautic field. The company 's success stems from its continuous investment in personnel and technology, enabling it to develop innovative concepts for competitive foreign markets. Clients include major automotive manufacturers, such as Volkswagen AG and General Motors, Daimler Chrysler AG, Renault SA and PSA or aeronautics companies such as as AIRBUS.
Continuously and dramatically reduce time-to-market.
Substantially reduce costs throughout the supply chain - Capture company know-how to define and leverage company assets.
Dassault Systèmes Response
To meet these challenges and become more competitive, SERRA's management decided to completely reengineer their design-to-manufacture processes.Their aim was to be able to reuse existing designs and validate manufacturing early on to produce the right product more rapidly. "We were looking for a unified PLM solution which combined powerful 3D product development capabilities with digital manufacturing solutions. CATIA V5 and DELMIA solution was the right choice," says Blai Felip, Engineering Director, Serra Soldadura.
CATIA V5 and DELMIA provided SERRA SOLDADURA with the competitive edge it needed to reduce its design phase and to improve quality by designing right the first time.Today, SERRA has reaped clear and tangible benefits from IBM and Dassault Systemes ' PLM Solutions:
-75% Training time: reduction in time needed to train an engineer to an expert tool designer.
-50% Bidding time: the elapsed time to prepare a bid has been significantly reduced.
-40% Design time: design phase was improved by moving from 2D to 3D solutions.
-55% Time to market: time-to-market for new assembly lines has been cut from 18 to 8 months.
Net present value of investment (over six years) is superior to 10 million euros.*
Payback period is 1.7 years.*
* findings based on an independent study performed by CIMdata, a leading worldwide consultancy specialized in PLM strategy.