Samsung

Brand: SIMULIA
Industry: High Tech
Website:www.samsung.com

Founded in 1938, Samsung is a multinational conglomerate company comprised of businesses that range from consumer electronics, machinery and heavy industries, chemical industries, financial services, and various other enterprises.

The Challenge

Design a compact, user friendly physical keyboard for mobile devices, while maintaining a high accuracy of the user's intended input.

Dassault Systèmes Response

Engineers at Samsung used finite element models of both a human fingertip and a device key to simulate user input and identify the variables that lead to mistyping. By utilizing a Python script in Abaqus finite element analysis (FEA) software from SIMULIA, the engineers were able to automate a number of their tasks to reach a solution in a timely manner.

Benefits

Using Abaqus allows Samsung to simulate human interaction with device interfaces to find the optimal design in less time and at lower costs then by normal trial and error. By significantly reducing the error in user input, Samsung is able to provide a superior consumer experience that can result in further sales of their products.