Lifelike 3D shopping experience
There is no doubt that Interactive 3D will revolutionize the way B2C brands interact with their consumers. Yet there remains one particular industry which was still resisting: most luxury brands were indeed convinced that Interactive 3D could never reach their standards in terms of image quality. The luxury brand online shopping experience that B2C e-commerce websites offer has not evolved since Internet creation, and is therefore disconnected from real life sensations that influence our buying decisions.
This is changing now with 3DVIA, which put experiential 3D technologies at the heart of the relationship between brands, products and consumers, by creating new kinds of emotional 3D experiences on different channels. That's why EspaceMax and Dassault Systèmes partnered together to develop a 3D interactive shopping experience for the online luxury boutique using 3DVIA Virtools.
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The main value for e-shopper users is the ability to interact with the handbag and not only visualize it. They can indeed see the bag from the inside and put usual objects in it, allowing them to better imagine its size, practicality, etc. They even can visualize the handbag on a virtual mannequin.
EspaceMax's goal was to win over Internet users who remain reluctant to make online purchases because they’re afraid that their chosen item might not feel right, might not fit or won’t look good. And they chose to do so by making the online shopping experience as lifelike as possible thanks to our help.
A multiplatform 3D experience
This application was be the core to a complete experiential marketing including:
- 50 000 anaglyph cobranded glasses to be sent to EspaceMax customers to experience the website in stereoscopic 3-D.
- promotion codes integrated into the application that can only be seen if you wear the anaglyph glasses.
- an iPhone contest based on a specific version of 3DVIA Mobile, with a chance to win one of the showcased handbag.
This interactive 3D application is also naturally compatible with virtual reality devices.
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