The Westin Boston Waterfront
425 Summer Street
Boston, MA 02210
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The Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.
STEPHAN CLAMBANEVA, Director, Global PLM Industry Consultant, Consumer Goods Retail Technology is advancing at an increasingly rapid pace, profoundly affecting how we live and work. Companies seem to unveil every day must-have tools to improve the design process and revolutionize how we do business. If money were no deterrent to your studio always having the newest design and development tools, how good would you be? By embracing new technologies, designers can collaborate with customers and their peers to receive important feedback early in the process and ensure that a final product exceeds end users’ expectations. This presentation will explore how social and technological trends are transforming the business of design. We will discuss real life case studies from a design studio that always has the latest tools and uses future technologies, proving that you can have your cake and eat it too.