New Product Development & Introduction (NPDI)
Globally distributed teams… Organizational and information systems in “silos”… How do you define the product strategy and manage all activities to bring the right product to the right customers at the right time? DS New Product Development and Introduction Solution enables to optimize the introduction of new products from ideation to end-of-life, through global portfolio analysis and strategy definition.
Covering the NPDI Process from End-to-End
NPDI (New Product Development and Introduction) starts with the identification of an opportunity in the market and ends with a successful launch of the products. Many functions within the High-Tech / Electronic companies, from market intelligence, engineers, finance, to manufacturing and suppliers are involved in this process. It’s all about defining the product strategy and managing all activities needed to bring the product to the right customers at the right time. For many organizations, conducting an NPDI process is difficult because of organizational and information system “silos” that prevent effective and collaborative exchanges between key stakeholders.
Dassault Systèmes (DS)' New Product Development and Introduction solution covers the NPDI process from end to end. It helps High-Tech / Electronic companies build good product portfolio through cross functional consensus, where discussion and review of alternatives are conducted effectively and all business aspects have been taken into consideration. The NPDI solution provides complete visibility of a project. An NPDI dashboard provides real time information on the initial market requirement, size of the market opportunity, the competitors, the progress of product development, the readiness of the suppliers, and so on. This gives management all critical information at once to make strategic decisions.
One of the key differentiators of our solution is that we provide the capabilities to experience and validate concept before starting with product development. With the NPDI solution, engineers can quickly create product concept virtual prototype and stage a life-like experience to evaluate product behavior and customer experience with the products. This early digital validation can help increase the level of customer acceptance of the product and secure brand value, setting you apart from your competition.
New Product Development & Introduction solution includes:
- Idea generation management
- Idea screening management
- Concept development & testing
- Market testing
- Consumer experience testing/validation
- Business/ROI analysis
- Product technical implementation management
- Commercialization planning
To drive innovation, we needed to shorten development times from three years to 18 months. We have achieved this with CATIA.
