PLM GLOSSARY

CRM

CRM is the acronym for Customer Relationship Management.

CRM is a business strategy that helps companies manage customer relationships. For example, a CRM database enables a company to access individual customer information, match customer needs with product plans and offerings, stay abreast of customer service requirements, and be aware of previous customer purchases. CRM involves managing customer relationships on a more informed basis and tailoring them to better meet the customers' needs.

Thanks to Dassault Systèmes' PLM (Product Lifecycle Management), companies can better integrate customers needs across the complete product lifecycle management.