Dassault Systèmes to acquire Realtime Technology AG (RTT)

Marketing in the Age of Experience

Make the most of creative digital assets for sales and marketing purposes by automating marketing processes.

The Innovation platform of tomorrow must be capable of designing customer experiences
(Nurture Social Industry Experience Strategy)

Dassault Systèmes announced the signing of an acquisition agreement for an 84% controlling interest in Realtime Technology AG (RTT), the leading provider of professional high-end 3D visualization software, marketing solutions and computer generated imagery services, benefiting from the development of the fast-growing marketing automation market.

This acquisition of Munich-based RTT will include its software division, known for its DeltaGen, PictureBook, POS Configurator and other solutions, and its marketing consulting services. It will also include subsidiary Bunkspeed, with its line of powerful and intuitive rendering software. RTT’s list of customers includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.

Dassault Systèmes Clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovating solutions to their clients.

In today's experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels, Dassault Systèmes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies and catalog generators represent the hallmark of successful marketers in the age of experience. Watch RTT Showreel 2013

Combining Dassault Systèmes and RTT respective solution portfolios and service expertise will be a milestone for industry business transformation. Bernard Charlès and I have a common belief: 3DEXPERIENCE starts with the consumer and ends with the consumer. We will continue this evolution together.

Ludwig Fuchs Co-founder & CEO, RTT